I have never given much thought to Volkswagens . When I heard we were wrapping a Volkswagen Bus for Pacifico,I began to wonder what's with all the Bus Love? This oversized van (or undersized bus), has been painted in some of the most interesting colors known to cars. We all remember the avocado green color of yesteryear (or, shag rugs anyone?). So, why the love? It's the nostalgia for a time that has passed by. A simpler, better time (at least in our minds). A time for freedom and adventure. What vehicle has had more adventures than this beloved Bus? Pacifico Beer is branded as “a well-traveled beer”, so the Bus fits naturally with this beers branding. They both also give off a laid-back, easy-going feel. I came to a simple understanding about Volkswagen. There is something inexplicably lovable about this van. The personality this bus embodies is all it's own. No other vehicle can even come close. It's adventurous and familiar. It can take you places no other vehicle can.
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